Embassy of the Kingdom of Morocco in South Africa



The Moroccan industrial sector is flourishing and growing considerably.  To promote the sector, the Moroccan Government announced a series of initiatives to improve the investment climate, with particular attention to off-shoring activities, automotive, aeronautics, electronics, food processing activities and textiles.


Other important industrial sectors include mining, chemicals, construction materials and pharmaceuticals.  The future of Morocco's industrial segment looks promising, particularly as new initiatives make it more globally competitive and in a variety of sectors:


The automotive sector has experienced over the last 5 years strong development in Morocco and has very important development opportunities for the next decade. To exploit this potential, the industrial strategy aims to strengthen the attractiveness of the Kingdom through the definition of an “Offer Morocco” dedicated to equipment suppliers and manufacturers. The expanding local market, due to the increasing transport needs, is also opened onto other countries of the region through free trade agreements, strengthening the kingdom's appeal for investors.


In February 2012, His Majesty King Mohammed VI inaugurated the Renault-Nissan Tangiers Plant with an industrial capacity of 400.000 cars per year.  The Plant will generate 6.000 thousand direct jobs and 30.000 indirect ones.  It intends also to attract investments towards the Tangiers’ free zone and boost local competences.  A second Free Zone and “Automotive City” is upon construction in the Kenitra region and will benefit from a high-level geographical and logistical location: 40 minutes from the airport of Rabat and on the line with the future Atlantic high speed rail.


The destination of Morocco is increasingly regarded in the majority of decisions of major players in the electronics industry.  It witnesses the emergence of a new generation of more integrated subcontractors (subcontractors responsible for the design, industrialization and the purchases of raw materials and components) that outsource some of their operations in Morocco.


The Moroccan industrial strategy aims to strengthen the attractiveness of the Kingdom through the definition of an “Offer Morocco” plan in the field of electronics.

Textile and garment products

At the heart of Emergence program, the textiles and clothing sector plays a major role in the country’s economy.  It is the top industrial employer, providing about 200,000 jobs to 42% percent of the labor force working in the industry.


Although it is facing fierce competition from Asian countries, China in particular, the sector is showing growth signs, thanks to the efforts made to maintain its competitiveness.   As part of the Emergence plan, the government has created a fund of an annual 20 million MAD earmarked for financing the development of the sector.   The initiative aims at ameliorating the image of Moroccan products in the world markets, and attracting more foreign investors towards the Moroccan textile industry.


Textile represents 40% of industrial exports, which chalked up an increase of 15.3% in 2006, reaching MAD 27.8 billion, up from 24.1 in 2005.  For the same year, Spain came first in terms of Moroccan textile products imported.   It imported MAD 9.7 billion worth of products, a rise of 38.5% compared to 2005.  France, which lost it leadership, came second, with MAD 8.5 billion, followed by Great Britain (MAD 4.6 billion), Germany (MAD 1.4 billion), Portugal and the United States, which doubled their imports compared to 2005, MAD 621 million and MAD 317 million, respectively.


The sector covers five types of activity:

Food Industry

This sector with high export potential includes products from processing of fruit and vegetables, products of the olive of Argan, spices and medicinal and aromatic plants.  The development of these sectors will be achieved through the definition of an Offer Morocco to the attention of national and foreign investors.  Its implementation is ensured by the Ministry for Agriculture, under the Green Morocco Plan.


Moreover, the Covenant also intended to promote these sectors in targeted markets in accordance with the National Strategy for Development and Export Promotion “Export Plus Morocco”.  Offshoring Morocco has become a leading destination for the French-speaking companies seeking to relocate their services, benefiting from the country’s geographical and cultural proximity, very competitive workforce and adequate infrastructures.


The sector is already employing some 10,000 people, especially in call centers.


This sector-based policy is also targeting 10 to 12 priority areas that are suited to strengthen Morocco’s offer (e.g.  back-office for banking and insurance, accounting services, customer services, IT services, etc.).  Aware of the importance of this sector, the Moroccan government has decided to build a welcoming infrastructure, so as offer companies work in the best possible work conditions (CasaShore, RabatShore, TangerShore and MarrakechShore) Morocco has entered the exclusive club of offshoring destinations recognized worldwide.  Thus, Morocco destination is systematically considered in the majority of decisions offshoring and reference players have confidence in Morocco.  Moreover, the sector has witnessed a considerable success on the field: in one year, more than 50 companies have expressed interest to locate in areas Casanearshore and Rabat Technopolis.


The first two installments of Casanearshore are now completely booked.


And finally, the sector has witnessed the creation of more than 20,000 jobs between 2005 and 2008.  Morocco Off shoring sector thus presents a very important development opportunities for the next decade.

  • Warp and woof
  • Knitted fabric Jeans
  • Sportswear
  • Household textiles


The aeronautic industry is very promising in Morocco.  It has become a regional hub for the aeronautic industry.  The important incentives in the sector as well as the need to reduce cost led to the increase in the number of major companies choosing Morocco as a production platform from a few in 2000 to 50 today.  Some of companies that invested in the sector: Labinal, Teuchos, Boeing, Aircelle, DL Aerotechnologie, Safran Group, Daher, EADS, Creuzet etc…

The sector is already employing some 10,000 people and aims at reaching the 90,000 jobs’ creation by the end of 2015.  Multinational companies are attracted by Morocco's geographical and cultural location as well as economic dynamism, political stability and low-cost labor.  Providing “Internet Technology Outsourcing” and “Business Process Outsourcing” services, this Sector Based Policy is targeting 10 to 12 priority areas that are suited to strengthen Morocco’s offer in banking, insurance, accounting services, as well as customer services, human resources and several IT services.  *Emergence Plan The “Emergence” Plan for the industrial development has been defined in 2005 as a way to build a strong industrial sector and create a virtuous circle of growth.


It is a target-oriented industrial strategy designed to achieve an additional GDP of 10.7 billion USD and create up to 440,000 jobs.  This 10-year strategy is expected to reduce the trade deficit by 50% and contribute by an annual growth rate of 1.6%.  The total cost amounted to 2 billion USD funded for three quarters by the state, and up to 470 million USD by the private sector.


The Plan has set up 22 industrial units to be built according to international standards by 2015 and plans to rehabilítate existing industrial areas.


The Embassy of the Kingdom of Morocco

799 Cnr Schoeman / Farenden Street, Arcadia, Pretoria, 0007, South Africa

Contact the Embassy

PO Box 12382, 0083, Arcadia, Pretoria, South Africa

+27 (12) 343 0230

+27 (12) 343 0613


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